I undertook this project as a principal of Walker.Voth with designer Seth Walker. We were tasked with creating an engaging mobile experience for Minneapolis art review blog MPLSArt.com.

The primary challenge of the project was concepting an experience what would deliver the site’s content to iPhone users in a clear and useful way while making use of the iPhone’s native features. We could have easily created a mobile version of the site to simple deliver content to the mobile user, but we wanted to take it one step further.

What we ended up with was an app that both delivers the site’s content in a straightforward list format, and also allows the user to draw a line with their finger (in effect creating their own primitive “art”) which then populates with the most relevant content.

View the App’s page here, or download it from the iTunes Store here.